Pictopia and its affiliates respect your ability to make informed choices about the collection and uses of your personal information. This privacy policy tells you about our online collection and uses of information that identifies you personally so that you can make an informed choice about using this site. The terms of this policy apply only to the NBA Photo Store at http://photostore.nba.com.

The websites of Pictopia’s third-party content providers may have different privacy policies and practices from those disclosed here, and we encourage you to become familiar with them. This site is operated by Pictopia in the United States. By using this website, you understand and agree that (1) the information collected from this site may be retained indefinitely, and may be stored, accessed, and used in jurisdictions whose privacy laws may be different and less protective than those of your home jurisdiction; (2) Pictopia may use this information for a variety of purposes including direct marketing (unless you opt out of receiving direct marketing from Pictopia); (3) Pictopia may disclose this information to affiliates, subsidiaries, agents, third party content providers, and necessary payment processors, whose privacy policies and practices may be different from those of Pictopia, and for which Pictopia assumes no responsibility; (4) information about our customers, including personal information, may be disclosed as part of any merger, sale of the company assets or acquisition as well as in the unlikely event of an insolvency, bankruptcy or receivership in which personal information would be transferred as one of the business assets of the company; and (5) we reserve the right to disclose your personal information if required to do so by law, or in the good faith belief that such action is reasonably necessary to comply with legal process, respond to claims, or protect the rights, property or safety of our company, employees, customers, or the public.

Information Collected From This Website
When you visit this website, some information, such as the site that referred you to us, your IP and email address, and navigational and purchase information, may be collected automatically as part of the site's operation. This information is used to generate user profiles and to personalize the website to your particular interests. On some occasions we may ask you to provide information on online forms. For example, we may ask for your username, password, city of birth, full name, telephone number, email address and postal address, or other information to register online, or for your credit card number or other personally identifying information to fulfill licensing transactions or to receive products or services. We may also ask you about your age, hobbies, income, gender or other information to participate in surveys or other online activities. Providing information on online forms is always voluntary, and you are free not to complete any online forms. If you choose not to, however, some products and services may not be available to you.

How We Use Your Information
The information collected online is stored indefinitely and is used for various purposes, including processing your transactions, customer service, product and service development, direct marketing and marketing analysis, facilitating your use of this website, and customizing your image selection to your particular interests. The information we collect may also be shared with all members of the "NBA Family," including without limitation NBA Media Ventures, LLC, WNBA Enterprises, LLC, NBA Properties, Inc., NBA TV, LLC, NBDL Enterprises, LLC, each NBA, WNBA, and NBDL team, and each of their respective parents and affiliates. For more on how the NBA Family may use your information, please see the NBA.com Network privacy policy.

About Cookies
When you visit a Pictopia website, such as the NBA Photo Store, we place a text file called a cookie in the browser directory of your computer's hard drive. A cookie is a small piece of information that a website can store on your web browser and later retrieve. The information that cookies collect includes the date and time of your visit, your registration information and your navigational and purchase activity. Cookies offer you many conveniences. They allow Pictopia, and certain of its subsidiaries and third party content providers, to recognize information, and assist in determining what content is best suited to your needs. Cookies also allow you to retrieve previous image search results, and view your previous invoices.

Most browsers allow you to decline cookies, but if you elect to do so, these pages may not display properly. You are free to delete cookies after your session, and your browser should contain instructions on how to do this.

Opting In
If you want to receive promotional information from Pictopia, you can opt in by checking the appropriate box on your online registration form. If you opted in when you registered, and later decide that you are not interested in receiving this information, you can opt out at any time by sending an email to photostoresupport@nba.com.

Reviewing, Updating or Correcting Your Information If you would like to review or revise information you previously provided on an online form, or believe that what we currently have on record is incorrect, you may update your information in the Account section of this website.

Links to Other Websites
The sites to which we link, including but not limited to the sites of subsidiaries and third party content providers, may have different privacy policies and practices from those disclosed here. We assume no responsibility for the policies or practices of linked sites and encourage you to become acquainted with them.

Children
We do not intend to either solicit or collect personal information from anyone under the age of 13. If you are under 13, you should not use or enter information on this website.>

Questions or Concerns
If at any time you believe that Pictopia has not followed the above policy, please let us know by sending an email to photostoresupport@nba.com. We will make reasonable efforts to identify and correct any problem.

Changes to This Online Privacy Policy
We reserve the right to change the terms of this privacy policy at any time, but will not do so without posting the revised policy on this website. We encourage you to review this privacy policy whenever you visit our website to make sure you understand how we use the information we collect.